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What could the 2010 Census mean to your business,
your schools, your county, city and community?
In March, the U.S. Census Bureau mailed out 130
million census forms to be completed and mailed
back by April 1. Hopefully you have already completed
your form and will not need a Census Bureau
representative knocking on your door in the next few
months.
How are we doing thus far? Click the link below and
search for maps to track the National Participation
Rate (NPR). As of March 31, the NPR is 52 percent;
the state of Kansas is 59 percent, Johnson County is
60 percent and Shawnee, by area, is 60 percent.
What is at stake? There are roughly $447 billion in
federal distributions at stake. The results of the
decennial headcount will determine future budgets,
legislative redistricting and key decisions on
highways, schools and health facilities and much
more. Actually, 15 percent of the federal budget is
allocated using the census. More than 200 programs
rely on census-related data to distribute funds. The
large majority of programs use census data in the
allocation formula. For instance, each state receives
funds based on its share of total population, and, for
example, the number of poverty kids for school
funding. The states actually get more than 80 percent
of this money and, overall, 20 percent of state
budgets comes from federal grants. Medicaid funding
alone accounts for 58 percent of the census-guided
funding. For each extra person counted, aid increases
from between a few hundred to a few thousand
dollars, depending on the state.
The census will have a huge, legislative impact; the
results of the 2010 Census will determine how many
seats in the House of Representatives each state
gets for the 2012 - 2020 elections.
For your business, not only does the census' results
help allocate funds, the results also give companies
an idea of how consumers have changed in the past
decade and helps them forecast some of the ways
their audiences will change in the years to come. This
will determine your approach to advertising and
marketing. It will highlight the shift from an easily
defined society to one that is multicultural and even
more complex. Understanding the changing
demographics should be of great importance to your
business. Even though the Census Bureau doesn't
disclose the results of the 2010 Census until spring
2011, it is important to prepare for these results with
your business plan. Questions you may want to keep
in mind would be what is the impact on
communication strategies, how to reach new
audiences, focusing on the right type of consumers for
your product, will social media be a good way to reach
new consumers and how to prepare to be proactive
about the results.
And, finally, for the City of Shawnee, by having an
accurate count, it would enhance the ability to obtain
federal funding for ongoing programs -- especially
Community Development Block Grants, which fund
improvement projects in low-income areas of
Shawnee -- assist in making the case for various
state and federal grant programs for trails and parks;
and ensure Shawnee has the appropriate number of
representatives at the state and federal level.
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If you have enjoyed the convenience of online
shopping, then you will appreciate the ability to
register and pay for your next, Chamber, Membership
Luncheon and other events online. It is easy! You
simply need to login so you can register and receive
member pricing. Even non-Chamber members can
take advantage of online registration and payment -
they just need to create an account on the Website.
The entire process is simple and secure, and it
features several benefits, including the following:
So, next time you are checking out the events calendar
to see who is speaking at the upcoming luncheon,
just go ahead and register. No waiting for the office to
be open to call in your RSVP; no need to craft an email
to RSVP. Just a few clicks and you are registered. You
will know which events accept online registration by
the little shopping cart icon next to the event date and
description. And, you can still choose to be invoiced at
a later date.
What are you waiting for?
Register online for the April Membership
Luncheon today!
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The Chamber is pleased to have Johnson County
Manager Hannes Zacharias as the guest speaker at
the April Membership Luncheon. The luncheon is
Wednesday, April 14, from 11:30 a.m. to 1 p.m. at
Shawnee Town Hall, 11600 Johnson Drive. Please RSVP
online, to the Chamber office, 913.631.6545, or by
email, rsvp@shawneekschamber.com, by Monday,
April 12. Thank you!
Thank you to the April Membership Luncheon
sponsor, Amos Family Funeral Home!
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In good business,
Shawnee Chamber of Commerce
email:
info@shawneekschamber.com
phone:
913 | 631 | 6545
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